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PaschOn PodCast with Brian Pasch

Aug 27, 2018

Dealers believe in certifications, for most critical areas of business.  Mechanics must have them and learn the latest technology each year. Dealership managers go to NADA Academy to get their management/operator certificate. So we do dealers ignore Google Analytics certifications? Dealers are spending millions...


Aug 20, 2018

Dealers spend a considerable amount of money each month on Google Ads (formerly AdWords) yet few managers understand the outcomes of their Ads campaigns in terms of vehicle sales and conversion outcomes. The core problem is how Google Ads works, which gives dealers the power to interpret intent from a single keyword. In...


Aug 13, 2018

Automotive dealers know that online reviews are important to consumers and most have focused on building high numbers of reviews. Google reviews are the most critical because they are prominently displayed on the dealer's Google My Business (GMB) panel. The consumers who click the "Website" button on GMB represent the...


Aug 6, 2018

There is a growing list of companies advertising that they have a digital retailing solution or component that will remove friction from the sales process. Dealers know that they must evolve their online and in-store processes but there is much confusion on which approach to take. Auto dealers have a unique opportunity...