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PaschOn PodCast with Brian Pasch

Jan 27, 2020

Many dealers participate in OEM digital marketing programs that require monthly reports to be submitted to get their co-cop reimbursements. These reports are tedious and often get neglected because of the daily fires that marketing managers have to put out.  Finally there is a low cost, high value solution to generate...


Jan 20, 2020

Recently Google made a strategic decision to not renew performance bonus contracts with a number of Google Premier Partners (agencies) that provide SEM services to automotive dealers at Tier 3. This change will have a ripple effect on OEM co-op programs and will likely usher another round of consolidation. In the...


Jan 13, 2020

I'm kicking off 2020 podcast series with some new voices in the automotive industry that focus on Fixed Operations. David Harmer is no stranger to automotive retail and I sat down with him to learn how smarter technology is helping dealers increase service revenue and net profits.


Jan 2, 2020

In this podcast I review the current obstacles and opportunities that automotive retailers have with Google My Business. In 2020, dealers will start to hear more about the vast improvements that they can see by leveraging the free resources in Google My Business. I provide a few suggestions on how dealers can be...