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PaschOn PodCast with Brian Pasch

Jul 30, 2018

Dealers use VDP views as a metric to compare the relative performance of third-party websites, and also to compare traffic growth on their own websites. All VDP views are not equal. It depends on what the consumer does (engage or convert) on the VDP. Engaged VDP views are more correlated to VIN sales velocity...


Jul 16, 2018

Dealers must change their showroom processes to meet the needs of today's shopper and to increase net profits. One of the biggest killers to dealership profits and the sustainability of the retail model is the open sales floor.  Dealers must embrace a Managed Retail Sales Process (MRSP) to optimize their Return on Ad...


Jul 9, 2018

Auto dealers have been reluctant to market their top sales associates online for fear of losing control of the customer. Consumers want to select a sales associate to do business with and keep that single point of contact throughout their research and buying process. This week I dive into some practical applications of...


Jul 2, 2018

As Thomas Gage and I work on our new book on digital retailing in the automotive industry, it is clear that interested parties have different visions on how DR should work. OEMs want to control the purchase experience but so do dealers, and third-party portals. I hope that the automotive industry can work...