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PaschOn PodCast with Brian Pasch

Nov 5, 2019

In this podcast I challenge the automotive industry to take a hard look at their Google My Business (GMB) listings. I estimate that 9 out of 10 dealers do not have their GMB account configured properly or merchandised to increase their local visibility in Google Search and Google Maps.  

I have help dealers increase...


Dealers Must Develop a Modern Brand Promise and Execute On It!

Oct 28, 2019

In this podcast I discuss the need for dealers to rethink their current marketing strategies and brand messaging to connect with in-market shoppers and compete in a modern retail environment. I estimate that 1 in 100 dealers have developed a modern brand promise which means we have much work to do! We will also...


Oct 21, 2019

The decision to change a dealership website platform should be based on facts not feelings. A change can be frustrating and time consuming so before you decide to change, make a commitment to measure the conversions and engagement on your existing CDK Global website. This way, if you decide to change, you will have...


Oct 14, 2019

On today's podcast I interviewed Max Steckler, General Manager of DealerFire Digital, a division of DealerSocket. Max is a leader in automotive retail technology and I was very interested to learn why he joined DealerFire after a long career at CDK Global. Join me for an interesting conversation about DealerFire, which...


Oct 7, 2019

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new General Motors website program. All interview and pricing guide links can be found here: https://automotiveattributionsummit.com/gm-website-program-options/

DealerOn, Dealer.com, DealerInspire, and CDK Global have...