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PaschOn PodCast with Brian Pasch

Feb 17, 2020

This is the 11th year that we have given out awards to recognize innovative products in the automotive industry. This year we also have each product published with a separate detailed review which you can read or download at https://www.brianpasch.com/research/awa-product-reviews/. Take a few minutes to learn about some...


Feb 10, 2020

I sat down with Alex Snyder, founder of FrikinTech, to discuss his innovative approach to creating an effective First Quality Lead Response (FQR) and allowing consumers to see their full deal instantly instead of forcing them to do mental and physical gymnastics to get an out-the-door price. Could their products...


Feb 3, 2020

In this podcast I caught up with Todd Smith to discuss his new company called 360 Converge which is focused on changing the way dealers think about CRM technology and how to best communicate with consumers. Since so many dealers are frustrated with their CRM platforms, this will be a podcast to share with the entire...


Jan 27, 2020

Many dealers participate in OEM digital marketing programs that require monthly reports to be submitted to get their co-cop reimbursements. These reports are tedious and often get neglected because of the daily fires that marketing managers have to put out.  Finally there is a low cost, high value solution to generate...


Jan 20, 2020

Recently Google made a strategic decision to not renew performance bonus contracts with a number of Google Premier Partners (agencies) that provide SEM services to automotive dealers at Tier 3. This change will have a ripple effect on OEM co-op programs and will likely usher another round of consolidation. In the...