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PaschOn PodCast with Brian Pasch

Jan 13, 2020

I'm kicking off 2020 podcast series with some new voices in the automotive industry that focus on Fixed Operations. David Harmer is no stranger to automotive retail and I sat down with him to learn how smarter technology is helping dealers increase service revenue and net profits.

Jan 2, 2020

In this podcast I review the current obstacles and opportunities that automotive retailers have with Google My Business. In 2020, dealers will start to hear more about the vast improvements that they can see by leveraging the free resources in Google My Business. I provide a few suggestions on how dealers can be...

Nov 5, 2019

In this podcast I challenge the automotive industry to take a hard look at their Google My Business (GMB) listings. I estimate that 9 out of 10 dealers do not have their GMB account configured properly or merchandised to increase their local visibility in Google Search and Google Maps.  

I have help dealers increase...

Dealers Must Develop a Modern Brand Promise and Execute On It!

Oct 28, 2019

In this podcast I discuss the need for dealers to rethink their current marketing strategies and brand messaging to connect with in-market shoppers and compete in a modern retail environment. I estimate that 1 in 100 dealers have developed a modern brand promise which means we have much work to do! We will also...

Oct 21, 2019

The decision to change a dealership website platform should be based on facts not feelings. A change can be frustrating and time consuming so before you decide to change, make a commitment to measure the conversions and engagement on your existing CDK Global website. This way, if you decide to change, you will have...