Preview Mode Links will not work in preview mode

PaschOn PodCast with Brian Pasch

May 28, 2018

It is not uncommon for an auto dealership manager to panic when they cut over to a new website provider only to see a dramatic change in bounce rate. Whether the bounce rate goes up or down, what dealers need to understand is how bounce rate is calculated and what can impact bounce rates. Bounce rate can be gamed but...


May 21, 2018

The most profitable department in an auto dealership is their service department, also known as Fixed Operations. Dealers know that they are not maximizing the lifetime value of their customers but previous customer retention solutions required high labor costs Today, dealers can leverage artificial intelligence...


May 14, 2018

Dealership managers are continually being solicited by companies selling marketing and technology solutions. Some of these calls are from great companies and other calls are from digital sharks. Today I will share two stories of dealers who have taken two different routes to their personal growth. Which dealership...


May 7, 2018

In this podcast, I make the case why franchise dealers and the automotive vendor community must get serious about Google Analytics to optimize marketing outcomes and overall net profits. When I say "get serious" to dealers, I mean having the skills to inspect advertising campaigns and website traffic based on quality,...