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PaschOn PodCast with Brian Pasch

Apr 30, 2018

In this podcast, I share some of my questions and concerns about the changes at Ford Direct and the impact on franchise dealers. I will be publishing a new research report in the coming weeks based on interviews, analysis, and I will discuss the potential impact the current freedoms that dealers have regarding their...


Apr 23, 2018

In today's Podcast, I discuss why content marketing must be revisited by dealership managers. Content Marketing is one of the missing pieces for dealer's to maximize high-quality traffic to their websites. Paid traffic must be a part of any dealer's marketing strategy but for some reason, dealer's have been fickle about...


Apr 16, 2018

In this podcast, I challenge dealers to think differently about how they select a website provider for their dealership. Comparing website features is often used as a way to select a platform but for dealers who are spending more than $10,000 of digital advertising, they need to consider other factors that can...


Apr 9, 2018

In this podcast, I challenge the automotive vendor community to rethink how they train and develop their employees who contact franchise dealership managers and have discussions on websites, CRM platforms, advertising, social media, and technology trends.

Is your training programs building the skills that your employees...


Apr 2, 2018

In this podcast, I share some observations about how voice search and chatbots will change the way in which consumers engage with dealership websites. What would you say if in 2 years the traffic to dealership websites was 50% less than what it is today? Join me for this discussion on what the future may hold...