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PaschOn PodCast with Brian Pasch

Jul 22, 2019

Today I sat down to interview Frankie Russo, CEO and Founder of 360° Auto to discuss the evolution of digital marketing in the automotive industry. Frankie has founded a number of companies and his latest project seeks to deliver the Return on Ad Spend (ROAS) that dealers have been asking for since the start of...


Jul 18, 2019

When CDK Global announced their plan to spin off (sell) their automotive digital marketing and website business, CDK customers were taken by surprise. I was surprised as well! So, I sat down with Jen Cole, Sr Vice President at CDK Global, who heads up this Division to get some answers for dealers. This candid interview...


Jul 15, 2019

On today's podcast we sat down with Mike Annable, CEO of ROI Detective, to discuss how he is using Google Data Studio to help dealers obtain insights from their Google Analytics data. Mike will be conducting a full-day workshop at AAAS in November on using Google Data Studio in the automotive industry. Get registered...


Jul 8, 2019

Auto dealers can see lift in brand search and website engagement in Google Analytics if they first clean up their traffic with UTM tags. Using Google Analytics, Google My Business, and Search Console dealers can see how their traditional marketing channels relate to branded search levels. 


Jul 1, 2019

I had the pleasure to interview Mo Zahabi, Sr. Director Product Consulting for Digital Retailing and Cox Automotive to learn more about the evolution of their modern retailing software. Dealertrack and Cox Automotive were two of the first companies that offered online selling tools to consumers and now the field is...