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PaschOn PodCast with Brian Pasch

Feb 25, 2019

In this podcast I share some of my recent observations into keyword bidding and landing page strategies used by dealers. To eliminate waste in our marketing budgets, we have to stop paying the Google Fear Tax and start to inspect the engagement we get from specific keyword strategies. If you want to get the training...


Feb 11, 2019

In this podcast we interviewed Firas Makhlouf CIO of Driver's Village about his experience with Digital Retailing technology and his most recent strategy to leverage Cox Automotive's Accelerate platform to create a modern retail experience. Dealers who are interested in implementing a modern retail, experience should...


Feb 4, 2019

In November dealers, vendors, and manufacturers had a unique forum to discuss, discover, and observe digital retailing solutions that have been designed to create a modern retail experience. Today I share some of my observations from the 2018 Automotive Analytics and Attribution Summit (AAAS). The AAAS will be held...