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PaschOn PodCast with Brian Pasch

Sep 17, 2018

Dealers who are implementing a Digital Retailing strategy need to have a strong marketing strategy in place. Over 60% of the dealers we surveyed, who are using DR technology, said that they don't have a specific marketing strategy in place. Today, we discuss some strategies to help dealers reeducate consumers on how to...


Sep 10, 2018

I believe that recent advances in advertising technology and better configurations in analytics programs will give dealers much better insights on how to optimize their marketing mix. The foundation for finding the optimal marketing mix is to measure audience quality, engagement, and hard conversions. Most dealers are...


Sep 3, 2018

CarGurus has been on a roll both as a public company stock and a growing part of dealership marketing strategies. Join me as I take a few minutes to interview Sam Zales, Chief Operating Officer of CarGurus, on their market momentum and value proposition to dealers. We will discuss the foundational elements of their...