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PaschOn PodCast with Brian Pasch

Oct 25, 2018

Here are some of my initial thoughts from my visit to Finland in 2018.


Oct 8, 2018

Dealers are being bombarded with calls from companies selling Digital Retailing tools but they are getting mixed messages. Digital retailing has never been defined so Thomas gage and I are creating a clear definition with Pasch Automation Level (PAL) scores to separate fact from fiction. As soon as our industry agrees...


Oct 1, 2018

I think that some of the marketing strategies being deployed in 2018 are based on outdated structures that ushered in the need for Google SEM. Today, consumers have no problem finding a dealer's website. Since most dealers have simple, responsive websites consumers can find exactly what they need. So why is there so...


Sep 17, 2018

Dealers who are implementing a Digital Retailing strategy need to have a strong marketing strategy in place. Over 60% of the dealers we surveyed, who are using DR technology, said that they don't have a specific marketing strategy in place. Today, we discuss some strategies to help dealers reeducate consumers on how to...


Sep 10, 2018

I believe that recent advances in advertising technology and better configurations in analytics programs will give dealers much better insights on how to optimize their marketing mix. The foundation for finding the optimal marketing mix is to measure audience quality, engagement, and hard conversions. Most dealers are...