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PaschOn PodCast with Brian Pasch

Jun 25, 2018

There were many amazing presentations at the 8th Annual Digital Marketing Strategies Conference (DMSC) in the Napa Valley but one presentation grabbed my attention with a specific Call-to-Action message. Dealers must find ways to meet the needs of consumers that they deem as "highly valued" but "difficult to find"....


Jun 18, 2018

As dealers increase their investments in online advertising, they face significant challenges to increase their Return on Ad Spend (ROAS). Spending MORE does not increase sales in any linear manner. 

Dealers receive up to 25 sales and marketing reports a month and most have no actionable insights. As floorplan costs...


Jun 11, 2018

Most businesses, and especially auto dealers, run retargeting campaigns to keep their brand "top-of-mind" with consumers who visit their website. I have inspected hundreds of retargeting campaigns run by auto dealers in the U.S. and most have a weak ROAS. In this podcast, I will share strategies to improve...


Jun 4, 2018

The most common marketing decision (blunder) that auto dealers make in an attempt to accelerate sales is to blindly increase their Google AdWords investments. While AdWords is a critical part of a competent online marketing strategy, dealers are overspending. The OEMs seem to support AdWords gluttony; more is better....