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PaschOn PodCast with Brian Pasch

Aug 28, 2017

In this podcast, I will discuss how referral traffic from third-party portals, like CarGurus, can be inspected in GA. This process can be applied to all referral partners and give dealers greater insights into the conversion contributions that each marketing channel makes. 

 

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Aug 21, 2017

In this podcast, I challenge dealers to consider the impact of having less than 5% of the pages on their websites as static, evergreen pages. The majority of pages on a dealership website are inventory based and change/disappear daily. Dealers may not have thought of their websites in this manner, but this fact impacts...


Aug 14, 2017

In this podcast, I will be discussing the pitfalls of using last-click attribution lead reports from CRM platforms as a way to validate/cancel the services of a marketing vendor. It is very common for General Managers to view monthly lead performance reports and make marketing decisions based on these reports....


Aug 11, 2017

In this episode, I will be discussing a new initiative to update the Autolead Data Format (ADF) specification, which was lasted updated in 2000. David Metter from Urban Science is the Chairman of the ADF 2.0 Specification Committee. The automotive industry will be coming together to publish the first public version at...


Aug 10, 2017

In this podcast, I will review 10 things that all business owners should check to verify that Google Analytics (GA) is installed and configured properly. GA gives business owners the ability to verify the reports that their vendor partners provide each month. GA is also a great tool for inspecting the quality of traffic...