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Brian Pasch Podcast

Aug 20, 2018

Dealers spend a considerable amount of money each month on Google Ads (formerly AdWords) yet few managers understand the outcomes of their Ads campaigns in terms of vehicle sales and conversion outcomes. The core problem is how Google Ads works, which gives dealers the power to interpret intent from a single keyword. In this podcast, I explore the single keyword myth and how that explains the net marketing efficiency that Google Ads can deliver.