Preview Mode Links will not work in preview mode

PaschOn PodCast with Brian Pasch


Sep 10, 2018

I believe that recent advances in advertising technology and better configurations in analytics programs will give dealers much better insights on how to optimize their marketing mix. The foundation for finding the optimal marketing mix is to measure audience quality, engagement, and hard conversions. Most dealers are not set up to win, but I will provide direction to those that want to reduce marketing waste.