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Brian Pasch Podcast

Mar 4, 2019

For years, dealers have been begging their vendor partners to provide transparent engagement and conversion measurement in Google Analytics. The auto industry has made significant progress, but the next step will require vendors to validate if their applications are consistently sending data into GA and know when their feed breaks. We will also be discussing this at the 10th Annual Digital Marketing Strategies Conference (DMSC) in the Napa Valley May 19-21st.