Aug 19, 2019
I sat down with Dan Moore, President of Vistadash, to get an update on his quest to help dealers find marketing waste, improve marketing outcomes, and increase showroom visits. It is wonderful to hear that more dealers are willing to invest in the education needed to learn how to interpret their own marketing data....
Aug 12, 2019
I had the pleasure to interview Kevin Bacon from Comcast Spotlight on the future of automotive video marketing. There are many new opportunities for auto dealers with data-driven linear video, premium video, and Over the Top (OTT) video offerings. If you have been having difficulty understanding the many OTT offerings...
Aug 6, 2019
I sat down with Devin Daly, CEO of SpinCar to discuss the importance of making a simple, but important change in vehicle merchandising that makes the car the star! Many online retailers use 360 spin technology to sell products and yet dealers have ignored this strategy! Guess what, Carvana uses 360 spin technology. You...