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Brian Pasch Podcast

Jul 10, 2020

I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change...

Jul 10, 2020

I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April.  Join us for a lively conversation and you can also download the latest survey data using this link:

Jul 6, 2020

As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO.

Managing reviews and consumer sentiment across all these GMB listings is now much...

Jul 2, 2020

Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during COVID. The data is updated daily so listen in to get...