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Brian Pasch Podcast

Aug 12, 2020

On today's show I discuss the knowledge and education gap between managers in variable operations and fixed operations in regard to digital marketing strategies. Dealers need to consider how to rethink their educational investments in their Fixed Operations Directors and how to develop an integrated marketing strategy...


Aug 3, 2020

I had the opportunity to sit down with Chip Perry, CEO of A2Z Sync and Natalia Giner, Head of Product to discuss their approach to a modern retail experience for #automotive dealers. Their blueprint for success is built on a Single Point of Contact (SPOC) sales model that is supported by amazing software and...


Jul 10, 2020

I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change...


Jul 10, 2020

I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April.  Join us for a lively conversation and you can also download the latest survey data using this link:


Jul 6, 2020

As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO.

Managing reviews and consumer sentiment across all these GMB listings is now much...