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Brian Pasch Podcast

Nov 18, 2020

Join me as I sit down with Gary Marcotte and Matt Kristos from Outsell to discuss how their technology and lifecycle marketing is delivering outstanding results for dealer groups with overlapping customers across many OEM brands. The days of siloed marketing are over and measurable savings can be realized through...


Nov 6, 2020

Some dealers know how cost effective Bing advertising is for their business. For the most part, Microsoft had a low profile at #automotive conferences in years past. Get ready for some big changes and greater support for the auto dealer and agency community in 2021. Dealers should be speaking with their...


Nov 5, 2020

I'm so happy to announce that CarWars has integrated advanced marketing data from @Vistadash into their dealer reporting dashboards. The upgrade gives #automotive dealers unprecedented insights into marketing ROAS and how to measure success to sell more cars in a digital age. Join me as I get the details from Ford Kirk...


Nov 4, 2020

I sat down with James Rooke, General Manager of Effectv to discuss the latest opportunities for #automotive dealers who want to create omni-present video campaigns across all device screens in their local markets. Holistic video marketing which includes connected TV customers is more critical than ever so make sure you...


Oct 31, 2020

Where in the buyer's journey is your advertising connecting with local, in-market shoppers? High in the funnel, could be wasteful. Mid-funnel? Could be a challenge to stand out. However, if you could target consumers in the "last mile" of their decision journey with effective, relevant video, imagine what could happen!...