Jan 28, 2019
Dealers get so many calls each week from someone trying to sell them a new product or technology. How can managers investigate claims and separate fact from fiction? In this podcast I make a few suggestions that can help dealers fend off the digital sharks.
Jan 21, 2019
Many digital advertising campaigns are using strategies and templates that were first introduced in 2000. Today I challenge listeners to reconsider their landing page choices, especially if they do not have dynamic content generation on their website. What if I told you that for many dealers, the home page is the...
Jan 14, 2019
I recently published a research report on Client Command and their marketing automation platform. Some of my most demanding clients have raved about the results they are getting from Client Command so take a minute to learn more about the platform from CEO Jonathan Lucenay.
Jan 7, 2019
2018 was a very busy year of travel. I spoke at over 20 major metro markets and had the opportunity to look at hundreds of Google Analytics accounts from dealers. Today, I share some of my observations from the road and how to apply these for better performance in 2019.