Sep 4, 2017
In today's podcast, I will introduce the term "Device Graphs" and explain why marketing professionals and business owners need this technology to connect with customers and prospects. Consumers own and use multiple computing devices to shop and purchase, so connecting people to all their devices is a very valuable tool.
Here are some resources that complement this podcast:
Device Graphs Article: http://bit.ly/DeviceGraphPasch
Data Silos Article: http://bit.ly/DataSiloPasch
Tapad - The Device Graph: https://www.tapad.com/device-graph
If you would like to attend the 2017 Automotive Analytics & Attribution Summit, register online: http://automotiveattributionsummit.com/