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Brian Pasch Podcast

Dealers Must Develop a Modern Brand Promise and Execute On It!

Oct 28, 2019

In this podcast I discuss the need for dealers to rethink their current marketing strategies and brand messaging to connect with in-market shoppers and compete in a modern retail environment. I estimate that 1 in 100 dealers have developed a modern brand promise which means we have much work to do! We will also be discussing this topic at the 2019 Automotive Analytics & Attribution Summit, Nov 17-19th in Palm Beach.