Jun 4, 2018
The most common marketing decision (blunder) that auto dealers make in an attempt to accelerate sales is to blindly increase their Google AdWords investments. While AdWords is a critical part of a competent online marketing strategy, dealers are overspending. The OEMs seem to support AdWords gluttony; more is better. This is far from the truth.
Dealers need relevant content on their websites to serve the needs of consumers. Purchase decisions are being made online. Great content attracts engaged shoppers and keeps them on dealership websites longer.
You can also read this article which accompanies this podcast: https://www.linkedin.com/pulse/auto-dealers-were-food-stores-shelves-would-bare-brian-pasch/