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Brian Pasch Podcast

Oct 8, 2018

Dealers are being bombarded with calls from companies selling Digital Retailing tools but they are getting mixed messages. Digital retailing has never been defined so Thomas gage and I are creating a clear definition with Pasch Automation Level (PAL) scores to separate fact from fiction. As soon as our industry agrees on a definition, the sooner we can transform automotive retail and energize franchise dealers.