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Brian Pasch Podcast

Nov 18, 2021

Join me as I sit down with Brett Pomerantz, Sr. Director of Product for Retail Engagement,  to discuss the latest updates to their digital retailing platform. Cox Automotive has been working diligently to integrate all their software platforms and we can now see some of those outcomes in the latest...

Nov 10, 2021

Join me as I speak with Bob George and Kevin LeSage, as we discuss how Cox Automotive is using their proprietary first-party data to improve marketing outcomes using personalized advertising messages. Their audience data is updated hourly, which changes the game in ROAS optimization. Listen in today.

Nov 2, 2021

Join me as I sit down with Mike Shean to discuss the latest innovations in digital marketing, personalized messaging, and CRM integrations which leverage the full power of Cox Automotive's auto shopper insights powered by Autotrader, KBB, and DDC websites. This is part one of a three part series leading up to AAAS in...