Aug 14, 2017
In this podcast, I will be discussing the pitfalls of using last-click attribution lead reports from CRM platforms as a way to validate/cancel the services of a marketing vendor. It is very common for General Managers to view monthly lead performance reports and make marketing decisions based on these reports. These reports are not accurate nor do they reflect how consumers shop.
I'll introduce multi-channel funnels and the steps that dealers can take to clean up their Google Analytics accounts so that they can produce their own multi-channel reports to inspect how their marketing investments are generating website traffic, engagement, and conversions.
This podcast references this article on LinkedIn, and you can read the post on this link: https://www.linkedin.com/pulse/stop-guessing-dont-trust-your-crm-brian-pasch
If you would like information about the 2017 Automotive Analytics & Attribution Summit (AAAS) please visit: http://automotiveattributionsummit.com/