Aug 21, 2017
In this podcast, I challenge dealers to consider the impact of having less than 5% of the pages on their websites as static, evergreen pages. The majority of pages on a dealership website are inventory based and change/disappear daily. Dealers may not have thought of their websites in this manner, but this fact impacts the dealership's overall organic visibility.
Dealers who understand that Google will index great local content that is relevant for consumers need to take action. I provide examples of how dealers can create a content marketing strategy to help combat constant page expirations. The typical dealership website template has less than 10 evergreen pages that are even worthy of indexing.
Since organic traffic brings highly engaged shoppers to a website, isn't it time to take content development more seriously?