What happens when the
automotive industry’s biggest blind spots finally get called
out?
In this new episode of
In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings
sit down with Brian Pasch - author, researcher, conference founder,
and one of automotive retail’s most respected voices.Together, they
unpack what’s actually hurting dealership performance today:
bloated websites, missing ASC events, broken measurement, AI hype
cycles, and an industry-wide lack of continuing education. This
conversation is an unfiltered look at the uncomfortable truths
dealers need to face - and the actions leaders can take right now
to get ahead.
About the Podcast
Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.