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Brian Pasch Podcast

Oct 9, 2017

If your dealership is using Google AdWords you owe it to yourself to listen to this podcast. Today, I dive deeper into strategies to inspect the performance of Google AdWords campaigns. This strategy can also be used to inspect Facebook, YouTube, or any online advertising strategy used at the dealership.


This podcast...

Oct 2, 2017

Dealers have many agency choices for their online search marketing dollars. Google AdWords often is the largest single item in the dealer's online advertising strategy. Comparing the claims of different SEM agencies is difficult for dealers because there is no standard for AdWords reporting that...

Sep 25, 2017

In this podcast, I will be explaining a new product from AutoHook called Traffic Conversion Analysis (TCA). With real-time integration with dealership CRM platforms, TCA will inform dealers when consumers in their CRM have purchased a vehicle. This will eliminate waste and allow sales leaks to be addressed. TCA...

Sep 18, 2017

Learn how the AMP Project is solving the problem of slow pages load times on mobile devices. Google seems to be giving preference to AMP pages in SERPs so this could give your business a competitive edge.


This podcast is supported by this LinkedIn article: 

Sep 11, 2017

In this podcast, I will challenge listeners to consider the losses that are associated with not taking their marketing data seriously. Does your organization see your marketing data as a strategic asset? Even if you answer "Yes" you need to listen to this podcast.

This podcast is supported by a LinkedIn article that can...