Aug 10, 2017
In this podcast, I will review 10 things that all business owners should check to verify that Google Analytics (GA) is installed and configured properly. GA gives business owners the ability to verify the reports that their vendor partners provide each month. GA is also a great tool for inspecting the quality of traffic that is coming from paid, earned, and owned media.
This podcast has supporting information that can be found on this LinkedIn page: https://www.linkedin.com/pulse/google-analytics-configured-properly-brian-pasch
Information at the 2017 Automotive Analytics & Attribution Summit can be found here: http://automotiveattributionsummit.com/