Aug 9, 2017
In this podcast, I encourage managers to inspect their Google Analytics account before cancelling a marketing vendor. There are some things that should be reviewed prior to cancellation in Google Analytics.
Dealers must inspect the traffic that is coming to their website from mobile channels and verify average page load times. Dealers should also be using GA Multi-Channel Funnels to see the total assisted conversions and last click conversions.
You can read the article and associated images on LinkedIn as well: https://www.linkedin.com/pulse/im-ready-cancel-x-advertising-brian-pasch
Information on the 2017 Automotive Analytics & Attribution Summit can be found here: http://automotiveattributionsummit.com/