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PaschOn PodCast with Brian Pasch

Aug 19, 2019

I sat down with Dan Moore, President of Vistadash, to get an update on his quest to help dealers find marketing waste, improve marketing outcomes, and increase showroom visits. It is wonderful to hear that more dealers are willing to invest in the education needed to learn how to interpret their own marketing data....


Aug 12, 2019

I had the pleasure to interview Kevin Bacon from Comcast Spotlight on the future of automotive video marketing. There are many new opportunities for auto dealers with data-driven linear video, premium video, and Over the Top (OTT) video offerings. If you have been having difficulty understanding the many OTT offerings...


Aug 6, 2019

I sat down with Devin Daly, CEO of SpinCar to discuss the importance of making a simple, but important change in vehicle merchandising that makes the car the star! Many online retailers use 360 spin technology to sell products and yet dealers have ignored this strategy! Guess what, Carvana uses 360 spin technology. You...


Jul 22, 2019

Today I sat down to interview Frankie Russo, CEO and Founder of 360° Auto to discuss the evolution of digital marketing in the automotive industry. Frankie has founded a number of companies and his latest project seeks to deliver the Return on Ad Spend (ROAS) that dealers have been asking for since the start of...


Jul 18, 2019

When CDK Global announced their plan to spin off (sell) their automotive digital marketing and website business, CDK customers were taken by surprise. I was surprised as well! So, I sat down with Jen Cole, Sr Vice President at CDK Global, who heads up this Division to get some answers for dealers. This candid interview...